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DIPLOMA IN DIGITAL MARKETING

 

The Diploma in Digital Marketing develops tools for managing the new growth and competitiveness strategy that, based on the Internet, allows the company to communicate, access information, buy and sell products, offer online services to customers, gaining speed, security and profitability.
ENTRY REQUIREMENTS
SPM / O Level or equivalent
Pass with minimum3 credits
DURATION
2 Years
INTAKES
January / April / August
PROGRAMME STRUCTURE
SEMESTER 1
Accounting I
Digital Marketing Planning
Digital Marketing Concept
Introduction to Management
Analytics

SEMESTER 2
Accounting II
Management Information System
Principles Of Marketing
Microeconomics
Search Engine Optimisation
Community Service*
Co-curriculum*

SEMESTER 3
Quantitative Methods To Business
Content Marketing
Malaysian Studies 2
Bahasa Kebangsaan A*
Critical Thinking 2
SEMESTER 4
Principles Of Keywords Optimisation
Moral Studies 2 / Pengajian Islam 2
Content Management
Macroeconomics
Marketing Management and Application

SEMESTER 5
Social Media Marketing
Email Marketing
Introduction to Business Law
E-commerce
Entrepreneurship

SEMESTER 6
Consumer Behaviour
Retention Marketing
Video Channel Management
Effective Web Based Experiences

PATHWAY OPTIONS

 

 
Office Operating Hours
Monday - Friday
8:00am - 4:30pm

Saturday
8:00am - 12:00pm

Sunday and Public Holiday
Close


Location
Riam Institute of Technology
Lot 1305, Mile 3.5,
Riam Road,
98000 Miri, Sarawak, Malaysia.

Contact us
Tel: +60 85-613371
Fax: +60 85-612944